BAD Marketing is hiring an
Advertising and Digital Marketing Specialist

Company Description

Devexperts has been developing software for the financial industry since 2002. We work in the B2B field: our clients are forex and stock brokers, exchanges, and wealth management firms, and our software serves over 20 million end-users daily. We employ 800 engineers across seven offices worldwide and welcome all candidates seeking to join a diverse, driven, and supportive team.

As a digital marketing specialist, you'll be a member of the Devexperts Marketing team and promote our products online through banner and text advertising, bloggers, and other means.

Job Description

The ideal candidate is a strong digital advertising manager with excellent analytical and planning skills and a passion for financial software, trading, investment, and B2B fields. You will be a dedicated digital manager to promote three Devexperts’ products and services and is fearless of complex topics, such as forex trading platforms or order management systems.

This position requires working from the office 1-2 days per week.

Responsibilities:

• Plan, create, and execute online global marketing campaigns from A to Z
• Efficiently manage ads, banners, and LPs and monitor your KPIs (sales, engagement, conversion, and traffic) daily for fast corrective actions to ensure goals are met
• Create, advertise, curate, A/B test, and manage all published content on Google Ads, LinkedIn, and YouTube
• Identify target audiences
• Evaluate the success of completed campaigns. Deliver regular marketing reports and turn insights into customized action plans based on analytics for all parties
• Own advertising budgets and optimize spendings
• Maintain coordination with business development departments and with the CRM unit
• Collaborate with cross-functional teams: from design, copywriting, sales, and product to all finance and legal teams. Obtain necessary consent and final approvals from them
• Communicate clearly and consistently according to the brand guidelines for efficient messaging across all channels and touchpoints and tailoring communication strategies to specific user segments
• Analyze conversion points, optimize the sales funnel, spot opportunities.

Qualifications

Required skills and experience:

• Proficiency in Remarketing and LinkedIn Campaign Manager, Google Ads, Google Data Studio, Google Analytics (Events, Goal Tracking, Campaigns, Content Grouping, Custom Dimensions, and more), and other tracking dashboards
• 5+ years of experience in corporate digital advertising marketing or at an agency within technology, IT, or finance-related fields
• Fluency in English
• Strong communication and presentiation skills
• University degree, preferably BS/BA in Marketing or Advertising
• Track record of successfully launched IT products. Please send us your portfolio of projects with stats and results before the interview
• Analytical skills to drive decisions with both quantitative customer data and qualitative customer feedback. Ability to articulate WHY a shift in the data might be happening
• Good knowledge of digital marketing tactics, including SEO writing, basic copywriting, SMM, and email marketing
• Ability to work and collaborate remotely with the international team across different time zones to achieve common goals (floating work hours)
• Well-developed soft skills, “can do” attitude, ability to work in a team, and at the same time ability to work autonomously without being told what to do next
• Ability to quickly learn new products and technologies and be fearless of complex topics, such as forex trading platforms
• Knowledge of best practices in UX and UI and familiarity with A/B testing tools
• Proficiency in task management tools (Trello, Jira, etc.)
• Excellent organizational and time management skills to prioritize and handle multiple deadlines
• Bonus points if you have previously worked at a forex or stock brokerage

What is nice to have:

• Knowledge of other languages

Additional Information

• Paid vacation 20 + 5 days
• Free MultiSport card
• Medical insurance – premium package
• Мodern office space
• Panoramic view of Vitosha mountain
• Gym & billiard in the office
• Parking spot or public transport card
• Mentorship program
• Training, courses, workshops
• Paid pro certifications
• Subscriptions to pro sources
• Participation in conferences
• English courses
• Trading contest within the company
• Tech meetup dxTechTalk
• Speaker's club
• Opportunity to develop your personal brand as a speaker
• Internal referral program
• Remote work / Hybrid mode
• Flexible schedule
• Work & Travel program
• Relocation opportunities

Originally posted on Himalayas