SUMMARY: The Sr. Marketing Manager of Pharma Solutions, Organ Health plays a key role in launching products/enhancements, developing marketing programs, owning campaigns and executing tactics. Success in this role relies on effective cross-functional interaction with the pharma BD team, the clinical sales team, product development teams, the clinical genomic database team, and the medical affairs team. This person will work closely with the Marketing lead of the clinical Renasight product, yet will have autonomy to develop and grow the pharma marketing strategy and successful commercial execution of organ health products and services to pharma customers.
Travel: 25-33%
Develop marketing strategy and messaging for offerings to pharma clients
Create demand generation programs and lead identification tactics to develop a robust target list of potential pharma clients and opportunities
Develop and execute marketing campaigns to drive awareness and adoption in the marketplace and negate competitive activities
Maintain knowledge of key product attributes and competitive differentiation to effectively position products in both traditional and digital channels
Collaborate with the cross functional team to develop training content and messaging for the pharma BD and sales team
Track ROI for marketing programs and support strategic investment-planning
Ensure timely development and maintenance of materials for use by or training of the BD and sales team
Interact cross-functionally with copywriters, designers, sales team, product development team, and executive leadership to achieve alignment internally on key messages and claims
Conduct market research to evaluate effectiveness of messaging
Assist with planning and material development for internal sales and marketing meetings as well as external ad board meetings with customers
Bachelor’s degree required / MBA or other post-bachelor’s degree preferred
8+ years of prior sales or marketing experience in life sciences, or clinical experience in genetic testing space strongly preferred
3 to 5 years of experience in the biopharma and/or diagnostic industry, consulting, medical communications, healthcare advertising or other relevant experience
Preferred experience in digital marketing
Ability to handle multiple tasks at one time
Must be able to analyze many variables and choose the most effective course of action quickly/ work on additional tasks as requested by Management
Must be able to handle novel and diverse work problems on a daily basis
Must be able to communicate feedback in a professional manner.
Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.
The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.
Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!
For more information, visit www.natera.com.
Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.
All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.
If you are based in California, we encourage you to read this important information for California residents.
Link: https://www.natera.com/notice-of-data-collection-california-residents/
Please be advised that Natera will reach out to candidates with a @natera.com email domain ONLY. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team. Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes.
- BBB announcement on job scams
- FBI Cyber Crime resource page
Originally posted on Himalayas
Join hundreds of marketers and stay up-to-date with the latest remote marketing job opportunities, with our weekly newsletter.
Unsubscribe at any time.
Marketing Specialist (100618)
Equus
United States
Equus
Marketing Specialist (100618)
United States
Events Marketing Manager
Gympass
United States
Gympass
Events Marketing Manager
United States
Advertising and Digital Marketing Specialist
BAD Marketing
Bulgaria
BAD Marketing
Advertising and Digital Marketing Specialist
Bulgaria
Data Scientist
Mercury
United States
Mercury
Data Scientist
United States
Sr. Field Marketing Manager
Anaconda
United States
Anaconda
Sr. Field Marketing Manager
United States
Sr Marketing Manager of Pharma Solutions, Organ Health
Natera
United States
Natera
Sr Marketing Manager of Pharma Solutions, Organ Health
United States
We'll turn your idea into a web app MVP in under 2 weeks.