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Kajabi is hiring a
Principal Product Marketing Manager



: Product Marketing


: United States
5 months ago
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Principal, Product Marketing

The Principal, Product Marketing leads product marketing strategy and go-to-market launch mechanisms for the Creator Tools domain. The role reports into our Head of Product Marketing.

The Impact you will make

  • Product Positioning and Messaging: Define and communicate compelling product positioning and messaging that resonates with target customers and differentiates our products in the marketplace.
  • Go-to-Market Planning: Develop and execute go-to-market plans for new product launches, including target customer segments, pricing strategies, and marketing campaigns.
  • Market Analysis: Conduct in-depth competitive analysis to understand the market landscape, identify opportunities and trends, and mitigate potential threats.
  • Customer Insights: Use customer feedback and market research to gain insights into customer needs in order to inform go-to-market strategies and the product roadmap.
  • Product Launches: Manage and coordinate product launches, ensuring successful execution and maximum impact in the market.
  • Launch Mechanisms: Maintain and optimize consistent launch mechanisms and templates that make successful launches easier to replicate

Attributes for Success

  • 10+ years Product Marketing experience in a creator economy, tech, and/or SaaS environment.
  • Passion for Kajabi’s mission
  • Professional copywriting experience
  • Experience working with an empowered product team that continuously discovers new product opportunities
  • Self-Starter - ability to execute and implement change
  • Critical Thinking – strategic and highly analytical
  • Leadership – easily move others to action by planning, motivating, organizing and controlling work being done
  • Goal Oriented – naturally motivated to reach goals
  • Interpersonal/Communication Skills – an innate ability to channel different points of view; Able to establish and maintain excellent relationships and credibility quickly; Create team atmosphere with internal staff while achieving key objectives; Excellent consulting skills as well as technical writing and public speaking
  • Professional – provide a good balance of risk taking and judgment; Is aggressive and confident; Able to operate independently of a large staff

Bonus if you have

  • (i.e. MBA; previous experience in an SaaS environment)

Kajabi Team Benefits Package

  • Company paid premiums for medical, dental and vision insurance for self and family
  • Company sponsored HSA account
  • Company 401K, 100% match up-to 6% of employee contributions
  • Equity
  • Flexible vacation policy
  • Telecommuting
  • Educational Allowances
  • Fitness incentives package
  • Company funded mental health resources
  • Wellness perks
  • Casual Dress

How To Apply

Sound like a good fit for you? Click apply, below!

Remote and local applicants welcome! Links - Send along any links that best showcase your experience, i.e. your portfolio, LinkedIn, blog posts, other writing samples, etc.

Kajabi LLC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, veteran status, or any other basis protected by applicable law.

Full compensation packages are based on candidate experience and qualifications.

Pay range
$154,581$180,000 USD

Originally posted on Himalayas

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