Simera is a global employment company that connects top talent with remote work opportunities offered by its network of US-based clients. Our technology creates talent profiles for job seekers based on their skills, work history, and education. Our talent consultants meet with each qualified candidate to understand their career goals and salary requirements so that we can find the right match.
Summary:
As a Growth Marketing Manager, you'll spearhead the growth plan, combining web3 marketing strategies with traditional performance marketing to acquire new customers. This role demands a basic understanding of blockchain technology and a keen interest in the latest growth marketing techniques. You will be instrumental in shaping the growth journey of an ambitious product within a supportive and innovative brand development venture studio.
Key Responsibilities
- Develop and implement a multi-channel, multi-market growth strategy in line with the brand and commercial objectives.
- Launch and manage cost-effective customer acquisition campaigns using web3 marketing and traditional performance marketing techniques, building brand awareness in the customer engagement/loyalty industry.
- Devise and execute data-driven growth marketing strategies across platforms like Meta & TikTok to drive customer acquisition, engagement, and retention.
- Deliver a Paid Channel strategy that supports business goals, demonstrates tangible ROI, and achieves new customer targets.
- Organize and coordinate brand campaigns, digital marketing efforts, and industry marketing opportunities.
- Build a robust network of partners and key opinion leaders in the loyalty andnemerging technology industry.
- Work closely with the Creative team to ideate ad creative concepts, produce channel-specific content, and collaborate with influencers.
- Manage the digital ad testing plan, including setup, management, and reporting on creative tests.
- Use data analytics tools to track marketing performance, analyze customer behavior, and identify trends.
- Optimize marketing campaigns, improve conversion rates, and increase customer lifetime value through data-driven insights.
- Create tailored landing pages to enhance on-site conversion metrics.
Qualifications
- Proficiency in English language skills at either B2 or C1 level is required
- English Resume is required
- 5+ years of experience in a growth marketing role, preferably in a SaaS business with a B2B2C business model.
- Degree in Marketing, Communications, or a related field.
- Proven track record in building, growing, and managing projects within the specified domain.
- Strong leadership and team-building skills, with an ability to strategize, analyze, and execute effectively.
- Expertise in building models, measuring outcomes, and assessing the impact of marketing initiatives.
- Self-motivated, structured, and autonomous, capable of thriving in a fast-paced and distributed work environment.
- Proficiency in Meta, TikTok, and other key digital marketing platforms.
Originally posted on Himalayas