Web Profits is hiring a
Paid Search Specialist & Performance Growth Marketer

At Webprofits, we are a leading digital marketing consultancy based in Sydney, dedicated to help businesses and people grow through effective digital strategies. We are currently seeking an experienced Paid Search Specialist who will play a crucial role in managing a range of campaigns and platforms, including Google Ads & Microsoft Ads.

As our Paid Search Specialist, you will work alongside a team of talented digital marketers and will have the opportunity to grow your knowledge and expertise of the broader digital landscape through our unique approach to building T-Shaped marketers. You will be part of a highly collaborative and autonomous cross-channel digital growth team, with end-to-end accountability for the success of our clients' campaigns.

We take pride in our remote work culture, and as such, this role offers the flexibility of remote work as a key incentive for our staff. This is a great opportunity to join a dynamic and innovative team, where you will be able to share your passion for excellence and creativity in digital marketing.

Requirements

The role requires the Paid Search Specialist to:

• Develop Paid Search strategies that are profitable and scalable across various industries.
• Set up, launch, and manage Google Ads, Microsoft Ads, GDN, and YouTube campaigns.
• Collaborate with a cross-channel digital growth team to drive performance as part of a larger strategy.
• Communicate effectively with both internal teams and clients in a highly social and collaborative, remote-first atmosphere using tools like Slack, Zoom, Asana, Email, and other communication tools.
• Continuously innovate and look for smarter and more effective ways to drive performance.
• Prepare performance analysis reports and provide recommendations to improve strategy performance.
• Manage a significant portfolio of clients and competing priorities across various industries in a remote-first environment.

The ideal candidate:

• Thrives in a fast-paced and high-pressure environment, with the ability to work effectively under pressure while managing client and team expectations and competing priorities. The ideal candidate should be able to handle stress and maintain a positive attitude while delivering high-quality work on time.
• Possesses excellent knowledge and skills in the management of Google Ads and Microsoft Ads. This includes a deep understanding of ad formats, bidding strategies, targeting options, tracking, and reporting.
• Demonstrates a strong understanding of the broader Paid Media landscape in Performance Marketing, including experience with META Ads suite, Programmatic, TikTok, Twitter, Pinterest, LinkedIn, and other ad platforms. This includes the ability to plan, execute, optimise, and measure campaigns across multiple platforms.
• Enjoys working in a collaborative, social atmosphere, and values frequent communication with team members. The ideal candidate should be comfortable with communicating via video calls, in-person meetings, and other remote communication tools.
• Has excellent communication and interpersonal skills to manage direct relationships with both internal team members and clients. This includes the ability to effectively communicate through written, verbal, and video communication tools, and provide excellent customer service to clients.
• Lives & breathe digital marketing, and wants to learn quickly and towards being a world-class Digital Marketer.
• Love working remotely, enjoying the benefits of working from home or while traveling!

This is a dynamic role with things changing on a daily and weekly basis. To be successful in this role you need to think quick, move fast, and love change.

Benefits

Webprofits is a leading digital marketing consultancy with a 15-year track record of delivering measurable results for our clients. Our team comprises the best minds in strategy, marketing, and technology across Australia, the US, and Singapore. We are passionate about understanding our clients' businesses and tailoring digital growth efforts that will reach and resonate with their specific audiences.

As a remote-first team, we foster a culture that promotes transparency, learning, and excellence. Our Paid Search Specialist role will be fully remote, with the added benefit of being able to work from home or while travelling. However, for this role, it would be ideal to visit our Sydney office regularly to collaborate with the team and attend training sessions.

At Webprofits, we offer a dynamic and exciting work environment that encourages personal and professional growth. We provide our staff with access to the latest tools and technologies, as well as ongoing training and support to help them succeed in their roles. Join our team today and become a part of a company that is dedicated to delivering outstanding results for our clients.