Grow Therapy is hiring a
Growth Marketing Manager



: Growth


: United States
about 1 year ago
Apply Now

About us:

We’re on a mission to fundamentally transform mental healthcare accessibility. Grow Therapy empowers therapists to launch and grow thriving insurance-accepting private practices. We’re creating game-changing technology to build America’s biggest behavioral healthcare group and ensure that anyone can afford quality mental healthcare. Following the mass increase in depression and anxiety, the need for accessibility is more important than ever.

To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters. Our founders come from Harvard Medical School, Stripe, and Blackstone, and are champions of balancing bold ambitions with a culture that promotes holistic well-being. Since launching in 2020, Grow has raised over $90M from top VCs and angel investors, including TCV, Transformation Capital, SignalFire, Village Global, CoFound, and leaders of Oscar, Nurx, Quartet, Airbnb, and Blackstone.

What You’ll Be Doing:

We’re looking for a Growth Marketing Manager to grow our connection between our brand and potential patients and providers. You’ll have the opportunity to make a lasting impact on our community of mental health professionals by helping their practices grow through the Grow Therapy platform and services. Through your focus on our managing our marketing site experience and conversion rate optimization, your goal is to increase engagement on our top-of-funnel metrics: encouraging users to explore the next step – our marketplace of providers.

As a new role on our Growth team, this role is foundational for Grow Therapy’s success. If you have a love for experimentation, crafting effective marketing strategies, and user research, this role is for you. Responsibilities include:

  • Own top-of-funnel marketing site experience, including landing pages and resources focusing on conversion rate optimization from strategy and planning to execution and measurement;
  • Identify and design high-impact, hypothesis-driven testing opportunities based on consumer insights (focus groups, user testing) and data (GA, Web Analytics);
  • Manage the pipeline of testing opportunities to ensure we’re maximizing our testing velocity;
  • Collaborate with our design team when needed, but also be willing to do light design and copy when conception;
  • Collaborate with our technology vendors and eng team from start to finish to ensure successful implementation and measurement of tests;
  • Manage our landing page pipeline and iteration for paid channels in partnership with our performance marketing team;
  • Communicate results broadly and institutionalize learnings;
  • Ensure accurate and optimal site analytics, tracking, testing, and measurement setup (GA, GTM, FullStory, A/B Testing Tool).

Salary range: $97k-$147k

You’ll Be a Good Fit If:

  • Expertise in growth product management, marketing tech, and conversion rate optimization
  • Expert experience running A/B tests using leading testing platforms such as Stat Sig, Optimizely, VWO, Google Optimize, Dynamic Yield, etc.
  • Expert experience using and configuring analytics software such as Google Analytics, Full Story, etc.
  • Built and delivered robust road maps aligned with demand-generation teams
  • Strong presentation and communication skills
  • Hands-on experience analyzing digital business data to inform decisions and plan strategically

If you don’t meet every single requirement, but are still interested in the job, please apply. Nobody checks every box, and Grow believes the perfect candidate is more than just a resume.


  • The chance to drive impact within the mental healthcare landscape from day one
  • Comprehensive health insurance plans, including dental and vision
  • Our dedication to mental health guides our culture. Wellness benefits include (but are not limited to):
    • Flexible working hours and location (remote OR in-office, your choice!)
    • Generous PTO
    • Company-wide winter break
    • Mental health mornings (2 hours each week)
    • Team meditation
    • Wellness Stipend
    • In-office lunch and biweekly remote lunch on us!
  • Continuous learning opportunities
  • Competitive salary
  • The opportunity to help build a rapidly scaling start-up organization by taking strong ownership of your work, mentorship, and our unbounded leadership opportunities

Originally posted on Himalayas

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