Eyeo Logo

Eyeo is hiring a
Brand Strategy Lead



: Brand


: Europe
over 1 year ago
Apply Now
What you'll do

The Brand Strategy lead is part of the Marketing Foundation Service, reporting to the Marketing Lead and being responsible for strengthening eyeo’s positioning as a player in the digital advertising ecosystem, making sure that the eyeo brand and its portfolio of brands are constantly growing according to the overall company’s growth strategy.

After your morning routine, you'll be expected to...
  • Brand strategy & positioning
    • Define the strategy of the brand and what it stands for, based on data and competitive insights
    • Drive the repositioning of the eyeo brand and its portfolio of brands, making sure that our brand architecture supports the growth of the company and it has a long-term approach
    • Enhance the awareness of the brand and its reputation in key markets
    • Define and maintain our corporate identity, from a brand narrative perspective to all its creative aspects
  • The eyeo story as a purpose-driven company
    • Develop corporate brand campaigns (in collaboration with an external agency), explaining our story as a purpose-driven company
    • Support employer branding efforts, in collaboration with the People Ops team
    • Develop relevant thought leadership in selected areas, supporting the positioning of the brand
    • Ensure a consistent, insight-driven brand messaging and communications internally (together with internal comms) and externally
  • Leadership and collaboration
    • Lead a team of marketers responsible for our narratives, creatives and PR efforts
    • Manage an external brand agency and ensure that the overall brand strategy project, as well as regular collaboration goes smoothly and according to goals
    • Ensure smooth collaboration within the entire Foundation Service as well as cooperation with relevant internal and external stakeholders
What you bring to the table…
  • Business/Marketing Degree
  • 6+ years of experience in B2B marketing with 3+ years experience in a leadership role 
  • Proven track record in brand repositioning, ideally within the ad tech industry
  • Strategic thinking skills with the ability to see the big picture, as well as to dive into details when needed
  • Analytics-driven mindset and ability to take decisions based on data
  • Experimentation mentality, ready to test and learn
  • Ability to work efficiently across teams, being a skilled communicator and collaborator 
  • Dynamic, motivating and entrepreneurial minded with an internal drive to continuously hit goals and deadlines
  • Excellent communication skills
Privacy Notice

eyeo is an equal opportunity employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief. When you apply, you’ll be automatically forwarded to our recruitment platform operated by an external service provider called Greenhouse (seated in the US). Greenhouse collects some information on its website, such as anonymous usage statistics, by using cookies, server logs, and other similar technology. For more information, please refer to Greenhouse’s Privacy Policy. All documents and information provided by you are stored with Greenhouse. In order to ensure an adequate level of data protection, eyeo and Greenhouse have entered into the EU Standard Contractual Clauses (“processors”) - Commission Decision C(2010)593. You can request a copy of this by contacting us at privacy[at]eyeo.com. If you don’t want your data forwarded to Greenhouse, please do not apply. For detailed and further information, please refer to our Privacy Policy at https://eyeo.com/en/privacy.

Latest remote marketing jobs,

Join hundreds of marketers and stay up-to-date with the latest remote marketing job opportunities, with our weekly newsletter.

Unsubscribe at any time.

digital advertising
Apply for this job
Clicking the button above will leave MarketRemotely and go to the job application page for that company outside this site. MarketRemotely accepts no liability or responsibility as a consequence of any reliance upon information here or on external sites.

Maybe it's time to start your own startup instead?

We'll turn your idea into a web app MVP in under 2 weeks.

Launchable.Studio - a minimum viable product studio