Project Growth is hiring an
Email Lifecycle Marketing Coordinator

Mission/Overview of the Role

The mission of the Email Lifecycle Marketing Coordinator is to provide day-to-day operational support and project management. This role combines a firm knowledge of the tactical production side of Email & SMS Marketing and an understanding of a brand’s business to provide support on deadline execution, and communication across multiple channels, and to ensure the execution of a successful Lifecycle Marketing program.

Key Responsibilities:

Campaign Development and Execution

• Create and implement email and SMS marketing campaigns that align with our overall marketing strategy.

• Collaborate with creative and content teams to develop compelling and engaging messaging that aligns with brand voice.

  Segmentation and Personalization

• Segment audiences based on behavioral and demographic data to tailor messaging.

• Utilize dynamic content and personalization techniques to increase engagement and CVR.

  Data Analysis and Reporting

• Monitor and analyze campaign performance using key metrics.

• Provide regular reports on campaign effectiveness and make recommendations for improvement.

  Lifecycle Marketing Strategy

• Contribute to the development of lifecycle marketing strategies that grow customer retention, ROI, and LTV.

• Identify opportunities for targeted campaigns at different stages of the customer journey.

  Testing and Optimization

• Implement A/B testing to improve campaign performance.

• Continuously optimize messaging, targeting, and timing to maximize results.

  Compliance and Best Practices

• Ensure all campaigns comply with legal regulations and industry best practices.

• Stay updated on emerging trends in email and SMS marketing.

Qualifications:

• 2+ years of relevant experience

• Must have experience with Klayvio.

• Experience with Braze/Iterable is a plus, as is experience with Attentive and/or Postscript

• Familiarity with Google Analytics or similar analytics tools

• Knowledge of HTML and CSS for email marketing is a plus

• Strong analytical and critical thinking skills

• Strong project management skills, organizational skills, and a keen attention to detail

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets

Originally posted on Himalayas