LeadIQ is hiring a
Product Marketing Manager

LeadIQ is a fast-growing Series B funded technology company headquarted in the Bay Area and Singapore, that provides innovative lead generation and sales prospecting solutions. Our cutting-edge platform empowers sales teams to streamline their workflow, accelerate lead generation, and drive revenue growth. We work with a diverse range of clients, from startups to mid-sized enterprises, helping them achieve their sales goals and drive customer success.

About the role:

You will play a meaningful role in delivering value to our customers, actively participating in product strategy, research, positioning, and go-to-market. Product marketing works closely with product management to shape the direction of our products and the value we create for our customers as well as our GTM teams in bringing products and features to market.

This role will report to our Head of Product Marketing.

What you’ll do:

Product marketers aspire to know our customers better than anyone else. To get there, you will focus on these areas of input and output:

Research (input)

• Conduct regular customer research across our customer segments: self-service customers and customers acquired through sales-driven GTM motion.
• Analyze these customer insights and work with product teams to define our strengths, weaknesses, opportunities, positioning, and messaging.
• Research and track overarching market trends and patterns
• Report product marketing performance and insights to the team
• Support competitor research to better understand how to position LeadIQ in a very competitive market.

Positioning (output)

• Own the positioning and messaging for the LeadIQ platform
• Partner with other marketing functions, product management, and design to evolve our position in the market

Go-to-market (output)

• Develop strategic, insight-driven go-to-market plans for new product initiatives
• Demonstrate a deep understanding of the desired marketplace and industry trends
• Demonstrate a deep understanding of current marketing channels and distribution methods for our products based on product marketing best practices and customer insight into where, when, and how people want to hear from us
• Represent and advocate for the needs of users within the go-to-market plan and throughout the product lifecycle
• Launch new things well — be strategic, data-driven, and responsible for outcomes. Work cross-functionally with teammates across the company to deliver marketing launches on time and at a high-quality bar

Messaging (output)

• Craft the story and narrative we want to tell and the proper channels and timing for delivering that message
• Work with email and in-app messaging to build recognition and awareness for the core aspects of what makes the product experience great and valuable
• Dig into the data to find ways to optimize messaging and timing messaging and in order to drive product preference and customer adoption and ensure it is reflected in all our communications, including website, case studies, whitepapers and sales pitches

Sales enablement (output)

• Collaborate with our sales team to develop impact sales tools, include pitch decks, battle cards, case studies, demo scripts, and so forth

Helpful skills and experience:

• A product marketer with core competencies in a handful of areas (GTM launches, messaging/positioning, competitive intelligence) but also with baseline skills across many marketing disciplines.
• Thrives in an environment where market and customer feedback is essential
• Writes exceptionally well (including go-to-market materials and customer case studies)
• Manages conflicting priorities from various stakeholders across several teams and communicates well with internal teams
• Desires to continuously test and learn. Willing to be disciplined and precise with data-informed learnings and takeaways
• Loves to translate complex concepts into clearly articulate messaging

Please don’t apply if you can’t meet below requirements:

• 3-5 years in full-stack product marketing roles or related experience in B2B SaaS company, ideally in Sales or Marketing tech
• Located in United States and comfortable with remote work environment

Benefits:

• Medical and dental coverage for full-time employees and dependents
• Matching 401K program to help you invest in your future
• Flexible vacation time to promote a healthy work-life balance, including additional quarterly wellness day
• Paid parental leave to support you and your family (structure of paid leave is governed by your state of residency)

About Us:

LeadIQ is an equal opportunity employer and makes employment decisions on the basis of merit. We are committed to building a diverse and inclusive workplace. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.