The Wanderlust Group is hiring a
Senior Product Marketing Manager

remotive.com

Role

: Product Marketing

Location

: USA

over 1 year ago

Hi! We’re The Wanderlust Group an outdoor technology company composed of Dockwa.com, Marinas.com and the forthcoming Campouts. We build marketplaces that connect adventurers to outdoor destinations, and technology that helps those destinations thrive. We believe that the best way we can make the world better is to get people out in it.

At The Wanderlust Group, you’ll be an integral part of a growing team, able to make an immediate impact and work alongside some of the most talented and dynamic people anywhere. We believe that a great culture enables great teams to do incredible things.

The Senior Product Marketing Manager will define, execute, and own the go-to-market strategy for our B2B and B2C marketplace products. You will be the voice of our customers by having deep empathy for their pain points and needs through qualitative and quantitative research and developing solutions to meet those needs. This role provides an opportunity to lead the growth of our brand and products - and set the marketplace standards of customer engagement and excellence.

As a Senior Product Marketing Manager @ TWG, you will:

Execute go-to-market strategies - including targeting, segmentation, product positioning, value propositions, essential messaging, and marketing channels - across the customer journey to convert, grow, and retain our customers

Partner with Sales, Customer Success, and Implementation teams to create a holistic approach to sales training and enablement, onboarding, and ongoing customer engagement

Influence and guide the product roadmap by acting as the voice of sales, partners, channels, customers, and the marketplace

Lead all marketplace-related launches

Collaborate with our teams closely to create compelling stories and marketing collateral featuring customers and partners across channels

Be the spokesperson for our platform and develop relationships with key individuals in the wider marketplace community

Provide competitive intelligence

Qualifications:

4+ years of experience working in product marketing or similar go-to-market positions

Comfortable working in a fast-paced, startup environment

Must be analytical, process-oriented, and able to apply structure to complex problems

Track record collaborating with and influencing product organizations

Ability to communicate with decision-makers, end-users, and the broader market

Experience owning metrics - be comfortable tracking and reporting out on goals, measuring performance, and identifying optimization opportunities

An understanding of product strategy, pricing, and go-to-market planning

Please check out the following resources to learn more about us:

Read about our 4- day work week

Blog | The Wanderlust Group: Outdoor Travel Technology Company

Dockwa Boating and Cruising Blog | Cruising, Travel, How-To, Events, Regattas

Marinas.com | Where boaters come first to find slips & services.

Dockwa on the App Store

Dockwa on Google Play

The Wanderlust Group is a unique company and culture. A hybrid B2B and B2C business, we connect boaters to marinas and campers to campgrounds. Because we believe in the value of putting screens down and getting outside, we operate on a 4-day workweek and don’t cap vacation time. We take Mondays off, and prioritize focus and productivity Tuesday through Friday. We also care a lot about the marinas and campgrounds we serve. They are often small businesses playing an important role in the local economy around them. That dedication carries through our work. Finally, because we are wanderers at heart, we are a remote-first company. This, and all positions, can be based anywhere in the United States.

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strategy

marketing

sales

training

growth

travel

reporting

product marketing

product strategy

research

product

business

events

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engagement

b2b

onboarding

people

customer success

community

b2c

startup

implementation

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competitive intelligence

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