Hive.co is hiring a
Content Marketing Strategist

Hive.co is looking for a writer at heart with a mind for the strategic side of marketing. Contributing to the entire lifecycle of a customer—lead generation, onboarding, product adoption, engagement, and retention—the ideal candidate finds joy in creating content that will drive customer behavior. 

You'll ensure that our content—emails, customer stories, website copy, and more—reflects our positioning and messaging. You have some experience overseeing the strategy of a launch or a campaign. You know how to identify the right audience and segment accordingly, understand their behaviors, pain points, and motivation, and build captivating marketing campaigns. Our end goal is to help event marketers work smarter.

Job Duties and Responsibilities

• Responsible for written content, including email, in-product, website, social, video scripts, sales & partnership enablement, campaign assets, customer stories

• Works closely with customer experience, product, partnership, and sales teams to create messaging, competitive positioning, and collateral as new features come to market

• Define and analyze metrics to determine campaign impact

• Creates inspired copy and communicates a message in a warm, human, and succinct way that ultimately drives feature adoption, lead generation, and thought leadership in the event marketing space

• Establish a content strategy and develop differentiated messaging

• Execute basic SEO guidelines and best practices

• Document and update the team on ongoing research and topic discovery as a subject matter expert

Experience

• Has 3–5 years of experience in one of the following areas of work: content marketing, product marketing, customer or lifecycle marketing

• Exceptional written communication skills

• Solid project ownership, decision-making, relationship management, and problem-solving skills

• Self-motivated, organized, and efficient

• Has worked for a SaaS company, preferably Martech

• Ability to present multifaceted strategies and align content calendar for larger initiatives

Comp/Benefits Package

• Meaningful salary and equity: you're rewarded based on impact

• Work fully remote in Canada: wherever you're happiest & productive

• Flexible work hours: minimal meetings and no 9–5

• Health & dental coverage

• Unlimited vacation/PTO: so you can be happy and healthy!

• Comp range: $70–90k per year

About Hive.co

Hive is a marketing platform for event marketers. We help brands personalize and automate their campaigns, using email and SMS, to empower them to sell out so they can focus on making their events unforgettable.

By integrating with ticketing partners like Ticketmaster and ecommerce partners like Shopify, we enable brands to access and act on all their customer data, so they can easily segment their list in thousands of ways and send more customized, timely email campaigns that land in inboxes.

We started our company inside a University of Waterloo computer lab in early 2014, graduated from Y Combinator that summer (S14 batch) and have been growing ever since. Originally based in Kitchener, our team is now 100% remote and located all across Canada! We strive to provide an online work environment that allows team members to have a strong work-life balance while still feeling connected to their team and Hive's mission.

To learn more about our team, check out our About Us page on our website: https://www.hive.co/company