SecurityScorecard is hiring a
Digital Marketing Manager

About SecurityScorecard:

SecurityScorecard is the global leader in cybersecurity ratings, with over 12 million companies continuously rated, operating in 64 countries. Founded in 2013 by security and risk experts Dr. Alex Yampolskiy and Sam Kassoumeh and funded by world-class investors, SecurityScorecard’s patented rating technology is used by over 25,000 organizations for self-monitoring, third-party risk management, board reporting, and cyber insurance underwriting; making all organizations more resilient by allowing them to easily find and fix cybersecurity risks across their digital footprint.

Headquartered in New York City, our culture has been recognized by Inc Magazine as a "Best Workplace,” by Crain’s NY as a "Best Places to Work in NYC," and as one of the 10 hottest SaaS startups in New York for two years in a row. Most recently, SecurityScorecard was named to Fast Company’s annual list of the World’s Most Innovative Companies for 2023 and to the Achievers 50 Most Engaged Workplaces in 2023 award recognizing “forward-thinking employers for their unwavering commitment to employee engagement.” SecurityScorecard is proud to be funded by world-class investors including Silver Lake Waterman, Moody’s, Sequoia Capital, GV and Riverwood Capital.

About the Role

SecurityScorecard is seeking a highly motivated Digital Marketing and Operations Manager with 2-4+ years of experience. This role will be a key member of the Revenue Marketing team and will be responsible for helping define and execute our digital strategy across our website, tech stack, and marketing operations functions. This role is an exciting opportunity to gain experience with best-in-class marketing technology like Marketo, WordPress, Salesforce, and more.

Key Responsibilities

• Marketing Ops
• Own the strategy and execution of our lead management process: Lead lifecycle management, lead scoring, list uploads, database best practices, and management.
• Own the execution of our campaign operations: Manage all Marketo programs, and ensure email sends are set up properly for tracking across acquisition and lead lifecycle for all channels
• Drive data best practices to ensure data integrity and data hygiene across Marketo and CRM (Salesforce.com).
• Implement digital tracking best practices (UTMs, cookie tracking, GA4, etc) and possess a deep understanding of CRM and Marketing Automation integration flows.
• Help improve existing marketing workflows, processes, and systems to enhance digital marketing efficiency and improve results.
• Digital Marketing
• Partner with the Revenue Marketing, Corporate Comms, and Content teams to set and measure our website KPIs (site traffic, visitor paths, conversion rates, etc) and communicate them to the org.
• Support the digital marketing strategy development, execution, performance measurement, and optimization.
• Support the demand gen strategy for the corporate website with a focus on driving conversions, and improving engagement and visitor experience.
• Work closely with the growth team to support our PLG acquisition efforts and understand user behavior, with a focus on pipeline generation of our free trial leads.

Requirements

• 2-4+ years of experience in digital marketing
• Extreme attention to detail to prevent issues from arising and great at troubleshooting and resolving quickly, if they do
• Experience developing programs and optimizing digital channels to deliver demand and pipeline
• Executes with urgency and comfortable working in a fast-paced environment
• Data-driven and proficient in Google Analytics, Google Suite, Project Management tools (Asana), BI/reporting/visualization tools (Data studio, Looker), A/B testing tools, SEO/SEM tools, Marketo, and Salesforce
• Ability to build a roadmap while executing on day-to-day projects
• Passion and curiosity for digital marketing and marketing operations
• Excellent communication and collaboration skills
• Marketo and WordPress experience preferred (Marketo certification a plus)

Benefits:

Specific to each country, we offer a competitive salary, stock options, Health benefits, and unlimited PTO, parental leave, tuition reimbursements, and much more!

The estimated salary range for this position is $135,000-150,000. Actual compensation for the position is based on a variety of factors, including, but not limited to affordability, skills, qualifications and experience, and may vary from the range. In addition to base salary, employees may also be eligible for annual performance-based incentive compensation awards and equity, among other company benefits.

SecurityScorecard is committed to Equal Employment Opportunity and embraces diversity. We believe that our team is strengthened through hiring and retaining employees with diverse backgrounds, skill sets, ideas, and perspectives. We make hiring decisions based on merit and do not discriminate based on race, color, religion, national origin, sex or gender (including pregnancy) gender identity or expression (including transgender status), sexual orientation, age, marital, veteran, disability status or any other protected category in accordance with applicable law.

We also consider qualified applicants regardless of criminal histories, in accordance with applicable law. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or accommodation due to a disability, please contact [email protected].

Any information you submit to SecurityScorecard as part of your application will be processed in accordance with the Company’s privacy policy and applicable law.

SecurityScorecard does not accept unsolicited resumes from employment agencies. Please note that we do not provide immigration sponsorship for this position.

Originally posted on Himalayas