Cleerly is hiring a
VP, Marketing

About Cleerly

We’re Cleerly – a healthcare company based in Denver, Colorado and New York, New York that’s revolutionizing how heart disease is diagnosed, treated, and tracked. We were founded in 2017 by one of the world’s leading cardiologists and are a growing team of world-class engineering, operations, medical affairs, marketing, and sales leaders. We raised $223M in Series C funding in 2022 which will enable rapid growth and continued support of our mission.

Cleerly is creating a new standard of care for heart disease through value-based, AI-driven precision diagnostic solutions with the goal of helping prevent heart attacks. Our technology goes beyond traditional measures of heart disease by enabling comprehensive quantification and characterization of atherosclerosis, or plaque buildup, in each of the heart arteries. Cleerly’s solutions are supported by more than a decade of performing some of the world’s largest clinical trials to identify important findings beyond symptoms that increase a person’s risk of heart attacks.

About the Opportunity

Cleerly is dedicated to transforming cardiac care with the development of clinically impactful and outcome focused solutions. As we scale the company and build a global brand, we must be able to effectively architect and implement a digital marketing strategy to meet the needs of the transforming organization and the demands of the market.

The VP of Marketing will work in collaboration both externally with agency partners and internally with other marketing team members, sales and product teams to conceive and execute comprehensive programs designed to increase market awareness, drive demand generation and execute lead nurture strategy. This person will own responsibility for the marketing automation platform and CMS, including website content, campaign workflows, social media management, and other strategic efforts.

The VP of Marketing will drive the end-to-end creation and execution of strategic campaigns utilizing our website, marketing automation, paid digital marketing, and social media outlets as components of client and prospect engagement efforts. They will be responsible for managing the creation of campaign resources, advertising programs, case studies, written content and other enduring materials to support a well-executed, content rich marketing function.

Responsibilities

• Collaborate with Sales, Product, Medical Affairs, and Marketing teams to conceptualize campaigns and translate them into cohesive marketing programs
• Design integrated marketing campaigns across a variety of market segments for various product/persona combinations
• Create, manage and implement annual campaign calendar, including deliverables, due dates and assignments of project tasks.
• Develop, plan, and execute paid digital marketing strategies and initiatives, including paid social media, search and industry publication advertising campaigns
• Participate in and lead creative and strategic brainstorms
• Collaborate with our communications team to manage our social media accounts
• Assist in the creation of sales and program materials for a variety of audiences including customer case studies, presentations, data sheets, and other collateral.
• Assure that projects complete according to schedule and expectations
• Maintain open and frequent communication with the Vice President of Marketing and team on status of projects
• Create all elements of email campaigns including segmented lists, workflows, content and measured outcomes.
• Provide training and tools regarding new resources and campaigns as necessary to empower the sales team.
• Represent our company at external events including trade tradeshows, industry events, and customer engagements.
• Consistently improve marketing activities through measurement and optimization.
• Monitor and report on performance data with consolidated monthly campaign metrics.
• Assist in partner marketing programs, working with distribution partners or resellers of our products.

Requirements

• A minimum of 7 years of marketing experience with a software company, with specific work experience in Marketing for a startup/ growth organization. Experience in Healthcare Software, Medical Imaging, or Clinical organizations a plus.
• High aptitude for learning new systems and tools: Website CMS, CRM systems.
• Demonstrable proficiency in Hubspot Marketing Tools (Platform Management, Digital Marketing, etc).
• Excellent written and verbal skills with a history of developing, supporting or delivering on-brand messaging, content, and executive presentations.
• Demonstrated ability to manage multiple projects, programs, and priorities.
• Solid understanding of project management including the ability to identify and resolve issues, manage risk, develop detailed work plans and specifications, recommend resource allocations, and facilitate team meetings.
• Must be hands-on, engaging, and able to work in a fast-paced environment.

Salary: $225,000-$325,000

*Total Target Compensation (TTC): Total Cash Compensation (including base pay, variable pay, commission, bonuses, etc.). We hire employees anywhere within the United States and account for geography when determining base salary.

OUR CORE VALUES:

• We strive to earn trust.
• We value and seek out differences.
• We obsess over client success.
• Our curiosity sparks change.

Why you should apply:

• PURPOSE: Cleerly’s purpose is to create a world without heart attacks. With our new paradigm for precision heart care, we will leave big footprints in the sands of time. Help us make that a reality!
• GROWTH: We prioritize learning and growth. As a rapid growth company, there is always space for new challenges and responsibilities.
• OWNERSHIP: Everyone on the team contributes to our success, so everyone has equity in the company through our employee stock option incentive plan.
• BENEFITS: Cleerly offers a variety of medical, dental, and vision plans, designed to fit you and your family’s needs. Along with stock options and a 401(k) match program that helps you invest in the future, Cleerly also offers company wide holidays, a winter break, as well as a self-managed PTO policy. Additional benefits include, wellness, home office and learning & development stipends and parental leave benefits for new parents.

Don’t meet 100 percent of the qualifications? Apply anyway and help us diversify our candidate pool and workforce. We value experience, whether gained formally or informally on the job or through other experiences.

OUR COMPANY IS AN EQUAL OPPORTUNITY EMPLOYER. We do not discriminate on the basis of race, color, national origin, ancestry, citizenship status, protected veteran status, religion, physical or mental disability, marital status, sex, sexual orientation, gender identity or expression, age, or any other basis protected by law, ordinance, or regulation.

Job duties, activities and responsibilities are subject to change by our company.

Originally posted on Himalayas