At Keep, we embarked on a mission started by a powerful question: Why hasn't the banking experience caught up with the rapid pace of technology?
This continues to fuel our passion for reshaping the Canadian fintech landscape. We provide businesses with a comprehensive suite of cross-border banking services, offering everything from credit cards to deposit accounts, currency conversions, and revenue financing.
With a team of seasoned global startup veterans with successful exits, Keep is committed to leading the charge as Canada's next-generation fintech institution. Backed by VCs in the fintech sector, we're racing ahead, expanding our reach and impact like never before.
Join us at Keep as a Marketing Lead, where your extensive expertise in marketing strategy and execution becomes a pivotal element of our brand growth and competitive positioning. In this vital role, you won't just be overseeing marketing campaigns; you'll be crafting and nurturing the narrative of our brand, building lasting customer relationships, and driving our market presence. Your strategic vision and in-depth understanding of marketing trends will be crucial in navigating our path through the dynamic and evolving fintech sector.
Developing and executing marketing strategies to enhance brand awareness, customer engagement, and market penetration.
Monitoring and analyzing market trends and customer insights to inform marketing decisions and strategies.
Leading day-to-day operations of the marketing operation, ensuring efficient and impactful campaign execution.
Implementing and refining marketing processes and procedures for increased effectiveness and efficiency.
Collaborating with other departments to ensure a cohesive and integrated approach to customer communications and brand representation.
Advising on marketing aspects of new product launches, service offerings, or business ventures.
Utilizing the latest marketing technology and data analytics tools to optimize marketing performance and customer engagement.
You have extensive experience in marketing, ideally within the financial services or fintech industry.
You possess a deep understanding of digital marketing strategies, including SEO, SEM, social media marketing, content marketing, and email marketing.
You are adept at analyzing market trends, customer behavior, and campaign performance to drive strategic marketing decisions.
You have demonstrated leadership and team management skills, with the ability to inspire and collaborate effectively across various departments.
You possess outstanding verbal and written communication skills, crucial for compelling storytelling and brand messaging.
You are proficient with marketing tools and platforms, and have a strong grasp of data analytics to enhance marketing insights and actions.
Drive Innovation: As the leading figure in our marketing department, you'll be at the forefront of defining and executing innovative marketing strategies, playing a key role in the growth and evolution of our brand.
Make a Significant Impact: In the rapidly changing fintech landscape, your role is key to shaping our brand identity and market presence, directly influencing our company's success and customer engagement.
Professional Growth: Thrive in a dynamic startup environment that values creativity and innovation, offering you rapid professional development and the chance to become a pivotal player in the marketing realm.
Set Industry Standards: Your expertise and forward-thinking approach in marketing will set new benchmarks, positioning our company as a leader in the fintech industry and beyond.
We're obsessed with investing in data-driven solutions and cutting-edge technologies.
Be a part of a team that's rewriting the playbook for the Canadian fintech industry.
Data is the fuel for our growth engine, and you'll be in the driver's seat shaping our data strategies.
Embrace a fully inclusive and remote-friendly company culture that values diversity and work-life balance.
Help us bring modern banking solutions to businesses, reshaping the banking experience for our customers.
If you're a stickler for a highly structured environment with constant hand-holding, you might find our culture of autonomy and trust a bit different.
If you're more of a slow-and-steady-wins-the-race kind of person, our fast-paced, dynamic environment might be a bit of a rollercoaster.
Given the nature of our industry and our rapid growth, ambiguity, and uncertainty are all part of the ride. If you prefer clear-cut structures or roles, you might find our dynamic environment a bit too adventurous.
Collaboration is the heartbeat of Keep, and if you prefer to work in your own little bubble without engaging with the wider team, you might find our approach to teamwork a tad unconventional.
Initial People Screening to understand your experience and ensure a cultural fit.
Call with our Thomas, our amazing Ops Lead
Get on a call with Oliver, our CEO, and Co-Founder of Keep 🔥
Dive into an Exercise and Presentation, where you'll showcase your skills through a comprehensive project.
Head over to our webpage to discover more about us. Take a peek at our Glassdoor profile to see what our Keepers are saying, and stay tuned for exciting updates on our LinkedIn page.
Originally posted on Himalayas
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