Calabrio is hiring a
Digital Marketing Manager

Calabrio is seeking a highly-motivated and data-driven digital marketing manager to help drive acquisition initiatives for both customers and channel partners. This individual will play a key role in managing performance marketing channels (SEM, display, paid social) as well as channel marketingprograms  and will work closely with a 3rd party advertising agency on campaign execution. You will also own the website, inicluding all lead-form development, creative oversight, content, testing and optimization.

This role will report into the Director of Revenue Marketing and manage the Website/SEO manager & Website Designer.

Responsibilities 

• Use data and analytics to understand the target audience and personas, design experiments, develop campaign strategies, and drive execution of campaigns to achieve pipeline targets
• Oversee both direct and partner marketing strategy planning and execution across a broad partner ecosystem
• Create a quarterly campaign calendar to target new and existing market segments
• Define and test new lead acquisition strategies across multiple marketing channels —  email, social media, paid acquisition, content syndication, etc. — and deliver against quarterly MQL, SQL, and pipeline goals.
• Manage creative and content for the website, including all testing and optimization for lead generation
• Partner with sales to monitor lead flow, review opportunities, and optimize the impact of marketing activities
• Test and optimize paid search and social channels for new customer acquisition/ROI, including Facebook, Google, Instagram, etc.
• Measure, analyze, and report on all campaigns for effectiveness and ROI.
• Coordinate effectively with cross-functional teams, including Sales, Product, Operations, and outside agencies
• Collaborate closely with Design to analyze and ensure continuous improvement of website performance (conversion rates, bounce rates, lead flows, search ranking etc.)

Requirements

• 5+ years in digital marketing, specifically with a SaaS-based or cloud-based technology company
• Proven track record of scaling campaigns, measuring direct impact against  KPIs, and hitting growth and pipeline targets.
• Expertise in end-to-end campaign development, execution, and measurement as well as channel marketing
• Proficiency with marketing software: Pardot, SFDC, Ad Platforms (Google and Facebook), and analytics tools, etc.
• A demonstrated ability to work cros-functionally and with 3rd party agencies
• A good balance of creative, analytical, and operational thinking.
• Strong project management and communications skills and the ability to roll out complex, data-driven marketing campaigns.
• An ability to take ownership & have a high level of accountability, but is comfortable building ideas collaboratively & taking feedback.

Performance Indicators

• Sales Accepted Opportunity Attainment
• Pipeline Creation: MQL attainment and pipe to spend for campaign activity
• Average time to close and ASP for campaign activity: programmatic, partner, cus-tomer and Account Based Marketing 
• Closed/ Won bookings

Benefits

Calabrio People are: Open, Clear, Ambitious, Accountable, Collaborative, Consistent

What we value most…workplace diversity and ensuring an environment of mutual respect.  We believe that diversity and inclusion are critical to our success, and we are proud to be an equal opportunity employer. Our commitment is to continue to keep our people healthy, focused, and creative.  We've built a company culture where you’ll feel motivated and truly excited to come to work. Calabrio is driven by the diversity of our talented team members who come from a wide variety of backgrounds and lifestyles.  As an equal opportunity employer, we always consider and embrace ALL individuals including what makes them unique. We believe our team members should be happy and healthy, with peace of mind and a sense of accomplishment. 

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​About Calabrio: 

Calabrio has joined forces with some of the best minds and most progressive concepts on enriching human interactions through our customer experience intelligence platform.  For you, that means working on high-performing innovative teams that combine their incredible ideas in one incredible company. Our team members are offered comprehensive benefits for various life circumstances and needs, great opportunities for career development, and a balanced work-life to achieve personal and professional success (all benefits are subject to eligibility requirements).

Awards & Accolades:

Calabrio has 300 Global Partners, more than 2.25 million agents, and over 7,000 customers worldwide. We’ve been doing this for more than two decades and have been recognized by leading independent third parties such as Gartner, Forrester, and G2 Crowd as a leader and visionary. ​ Thanks to the hard work and dedication of every Calabrio team member, we have been recognized by the Star Tribune Top Workplace for 9 years in a row, a 2022 UK Great Place to Work, named one of BC’s Top Employers for 2023 and recognized as a top 50 fast-growth company by Minneapolis/St Paul Business Journal. 

Calabrio celebrates and fosters a culture that thrives on diversity.  We are an Equal Opportunity Employer that prohibits discrimination and harassment of any kind.  We provide employees with a work environment free of discrimination and harassment. All employment decisions at Calabrio are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, parental status, or any other status protected by the laws or regulations in the locations where we operate.  We celebrate the >40 nationalities of team members that contribute to our success.