The Team Youâll Work With
The Marketing Operations is a small but mighty team at Carta, responsible for driving change across GTM and building alignment among a growing list of cross functional stakeholders. Our mission is to:
- Build and maintain a robust and efficient Lead Engine which fuels predictable growth for Carta
- Establish a point of view on Marketing ROI through analytics and reporting
- Deliver greater value to Carta Prospects and Customers by building a shared understanding of the Customer Journey across Carta GTM
- Own and get the most out of the marketing tech stack through automation, integration, and data hygiene
- Facilitate planning and coordination of Marketing efforts to ensure projects meet established goals and KPIs
The Problems Youâll Solve
- Partnering with Marketing to deliver end-to-end campaign management beginning with strategic planning and alignment of efforts with outcomes
- Maintaining a cadence of traction reporting and measurement against KPIs
- Build a shared understanding of Marketing ROI and guide the marketing team to make informed investments in areas of the business that yield predictable, revenue-positive results
- Standardize marketing campaign operations so to ensure that Marketing campaigns and initiatives are feeding accurate data into our attribution and reporting frameworks
- Use our reporting suite to identify areas of opportunity within the Marketing funnel to drive incremental lift in our Opportunity pipeline and ARR
- Build a deep understanding of Carta customer journeys, and make data-driven recommendations to the marketing team on segmentation, pain points, and timing
- Own the full project management lifecycle and coordinate with cross functional teams to drive strategic initiatives from concept to measurable results
- Support the orientation of Marketing towards a standardized reporting framework and enable self-service of reporting, segmentation, and marketing automation
About You
- Growth mindset, who gravitates towards complex, multifaceted challenges
- Deep understanding of marketing attribution methodologies and ability to align reporting to decision making frameworks in GTM organizations
- Risk taker who thrives in ambiguity and take ownership of key initiatives
- Exceptional communication and presentation skills
- High EQ, friendly, and helpful partner across Carta GTM
- Proficiency in Salesforce and Marketo is required
Salary
Cartaâs compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is:
- $170,000 - $200,000 in [NY]
- $170,000 - $200,000 in [SF]
Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.
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