Silverback Strategies is hiring a
Senior Director of Paid Media

What You'll Do: Channel Expertise & Innovation

• Act as the Media & Creative department’s ultimate authority on Paid Media best practices across search, social, and display platforms
• Develop and execute a comprehensive media strategy across channels to drive successful performance marketing efforts for our clients. Ensure alignment with client's business goals, KPIs, and market trends
• Continuously test new media channels and media strategies to enhance marketing performance and client value
• Proactively contribute to new business pitches, demonstrating thought leadership and strategic vision
• Act as a primary point of contact for some of the agency’s largest key clients. Build deep relationships and provide strategic insights by leading client performance discussions, offering cross-channel insights and innovative solutions
• Delegate tactical execution/ad ops to junior teammates while maintaining awareness of account performance and what’s happening in-platform to ensure high levels of quality

What You'll Do: Operational Responsibilities

• Directly manage a small team of talented Associate Directors and act as the skip-level manager to a broader team of individual contributors. Coach individuals on performance and professional development to promote a positive, collaborative work environment
• Work closely with your direct reports to set & roll out departmental initiatives and maintain high levels of quality assurance throughout the department
• Take ownership of the personnel decisions within the Media & Creative department — confidently make informed decisions around hiring/firing and talent acquisition to ensure we have the “right people in the right seats.”
• Spearhead the development and implementation of high-quality training; ensures the Media department remains cutting-edge in a rapidly changing landscape through continuous training and learning & development initiatives
• Play the lead role in standardizing and continuously optimizing the agency’s processes for media planning and execution
• Work closely with our Media Planning, Analytics, and Creative teams to ensure seamless campaign delivery and performance optimization.
• Oversee the department’s P&L through budget allocations, financial forecasting, and performance analysis. Maintain the financial health of media portfolios, ensuring alignment with client objectives and agency capabilities.
• Leads decision-making on team/individual utilization and resource planning

Qualifications, or What We're Looking For:

• Candidates must have previously been in a leadership role (Director-level or equivalent) at an established digital marketing agency.
• 8+ years of experience in performance media, with a proven track record in multi-channel strategy and execution
• Deep experience with both paid search and paid social platforms. (Google, Meta, TikTok, and LinkedIn are the most important — any other platforms/channels are a plus!)
• Proven track record of success in navigating a challenging Media and Creative landscape to drive innovation and evolve best practices at a departmental level
• Exceptional leadership and people management skills. Must have experience managing diverse teams, building relationships with direct and skip-level reports, and spearheading complex projects impacting multiple stakeholders
• Skilled and passionate about “taking charge” of the strategic direction of a team or department — comfortable working autonomously to drive success
• Deep understanding of the consumer journey; highly adept at measuring media performance across all levels/stages of the funnel
• Excellent communication and presentation skills; proven ability to engage and influence C-level executives and stakeholders
• Experience managing department financials, P&L, and utilization / resource planning

PERKS/BENEFITS

• Unlimited PTO
• Comprehensive health, dental, and vision plans
• Monthly Team Events and a fun, casual, inclusive company culture
• Peloton digital membership
• 12 weeks of Paid Parental Leave
• Summer Fridays
• 401(k) with Employer Match

WORK ENVIRONMENT

• We’re a fully remote agency with employees working across the continental United States. At Silverback, you'll be part of a remote work culture that emphasizes smooth, productive online communication.
• We at Silverback pride ourselves on being an extremely tight-knit team. We boast an unparalleled culture of collaboration, empathy, and a truly "work hard, play hard" mentality.
• We are consistently recognized as a Top Workplace on Glassdoor, and were most recently awarded a prestigious 2022 Best Places to Work designation by Ad Age. Apply today & discover for yourself what makes Silverback Strategies such a special place to work. We can't wait to hear from you!

Originally posted on Himalayas