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ServiceNow is hiring a
Sr. Director, Customer Engagement Leader (Now on Now)


: Customer


: USA, Canada
4 months ago
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At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we’re proud to be one of FORTUNE 100 Best Companies to Work For® and World’s Most Admired Companies™.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description:

What you get to do in this role

This role is an integral part of Now on Now’s Go to Market strategy. As an Engagement leader, you will drive strategic, company-wide, highly visible partnerships with Go to Market teams, driving revenue relevant engagements for all Now on Now efforts. Primary focus on this role is to align with revenue priorities of the company.  The role is expected drive the portfolio of Now on Now engagements end to end – including strategic conversations with VP+, resolution of complex issues on the engagements, driving strategic events, enabling GTM partners and proactively removing roadblocks, paving the way for new avenues of revenue influence, and handling competing priorities in a highly fast-paced and fast-growing environment.

We are looking for a highly experienced, strategic thinker, visionary and influential global leader to drive strategic marketing and sales engagements, and work with senior executives from business and technology. You will be driving strategy, roadmaps, planning and flawless delivery of revenue impact.

Roles and Responsibilities:

  • Strategic Planning: Develop and execute a strategy on how to engage, plan and drive growth with go-to-market partners. Create a clear roadmap for achieving revenue and pipeline targets.
  • Cross-Functional Leadership: Collaborate closely with cross-functional teams, including product development, marketing, sales, and operations, to align efforts and ensure a unified approach to market entry and expansion.
  • Engagement management: Define and lead the intake, prioritization and management of Now on Now engagements, to ensure optimal outcomes from our limited set of speakers
  • Be “all-in” on Customer Zero: Engage as a fully vested member of ServiceNow’s platform and product leadership team. When working cross-functionally, represent ServiceNow’s best interests while building strong relationships across multiple stakeholder groups, serving as an ambassador of our product within the company, and driving customer success through our Now on Now program.
  • Product understanding: Strategize and plan Now on Now’s GTM roadmap based on understanding of our product launches, new features, market penetration, and customer adoption.
  • Enablement: Develop and implement enablement programs and tools for Sales, SC, ACE, Partners Marketing, to support the GTM team in achieving revenue targets.
  • Marketing Strategy: Collaborate with the marketing team to develop and execute marketing campaigns, including digital marketing, content creation, and demand generation, to drive brand awareness and lead generation.
  • Market trends: Stay apprised of ServiceNow’s market position, customer needs, and competitive dynamics to identify opportunities to drive more revenue influence. Use insights from internal partnerships to adjust and refine the strategy.
  • Budget Management: Manage and allocate budget resources effectively to support go-to-market initiatives, ensuring a strong return on investment.
  • Performance Metrics: Define and track key performance indicators (KPIs) to measure the effectiveness of go-to-market strategies and make data-driven adjustments as necessary.
  • Team Leadership: Build and lead a high-performing go-to-market team, providing guidance, mentorship, and professional development opportunities to team members.


In order to be successful in this role, we need someone who has:

  • Masters’ or MBA in business, marketing, or a related field
  • Global leader with 10+ years in a people leadership position
  • Proven experience (7+ years) in a senior leadership role within a go-to-market or related function.
  • Demonstrated success in developing and executing go-to-market strategies that have driven revenue growth.
  • Strong analytical and strategic thinking skills with the ability to translate market insights into actionable plans.
  • Excellent communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams.
  • Experience in SaaS product industry is preferred but not mandatory.
  • Proficiency in GTM tools, ServiceNow product experience is highly desires.
  • A track record of effective budget management and resource allocation.
  • Demonstrate ability to think strategically and identify opportunities to continuously innovate
  • Experience in leading dynamic teams in high growth environment
  • Excellent communication & stakeholder management ability, Excellent negotiation and persuasion skills, and experience interacting with both business and technology individuals at all levels including the C suite
  • Highly self-motivated, results driven, team oriented, and ability to work cross-functionally
  • Self-starter and quick learner with an ability to operate independently

For positions in the Bay Area, we offer a base pay of $216,700 – $379,300, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs (subject to eligibility requirements). Compensation is based on the geographic location in which the role is located, and is subject to change based on work location.

Additional Information:

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

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