Skan.ai is recruiting a passionate and innovative global head of marketing, who will provide strategic direction to the marketing team, evolve the function into a best in-class organization, develop and deliver our go-to-market strategy and enhance brand and product awareness across Skan’s global footprint.
The executive will play a key role on Skan’s leadership team. Skan is looking for marketing leader to spearhead its next phase of growth with an emphasis on scaling demand generation in a highly complex and competitive market.
The “VP of marketing” will provide end-to-end marketing expertise, including product marketing, brand management, digital customer experience, thought leadership, demand generation, channel management, Marketing operations and data insights and marketing technology.
Key Responsibilities:
• Demand Generation:
Define and deliver effective lead generation activities that fuel pipeline growth. Focus on the customer journey and appropriate segmentation to produce not only leads into the pipeline, but also tracking through to revenue. Create and manage a multi-channel marketing plan that includes digital, print, social media promotions. Lead the development and execution of targeted marketing campaigns to drive customer acquisition, retention, and loyalty.
• Product and Strategic Marketing:
Create and own the customer engagement and marketing strategy for new and existing products and features. Develop a compelling product narrative and value proposition for Skan product offerings. Develop and own product positioning, messaging and value propositions that differentiate Skan solutions in the marketplace.
Work with the marketing creative and digital teams to create engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers, battlecards and sales playbooks that can be utilized globally.
• Analyst relations:
Plan, deliver and monitor all analyst interactions, briefings and drive continued growth in Skan’s leadership position across analyst ratings. Track Analyst evaluations (magic quadrants, waves etc).
Project manage analyst evaluation process including customer references. Help explain and promote Skan positioning in analyst reports for internal (sales) and external (client) audiences.
Manage and negotiate annual research firm subscriptions and seats, reports licensing, ensure compliance with licensing terms.
• Brand Development:
Be visionary, leverage data and market insights, and think strategically to develop and refine Skan’s brand and positioning while operationalizing and ensuring consistent execution of the marketing message through all market-facing channels.
• Thought leadership:
Be an ambassador of Skan across media and channels through direct contribution to content creation and presentations.
• Marketing Analytics and Operations:
Establish a set of key performance indicators and provide consistent reporting against the marketing team’s objectives.
• Team Leadership:
Attract, develop, and retain strong talent. Instill best practices and continue to develop and structure a performance-based marketing team that efficiently executes the organization’s goals.
• Financial accountability:
Keep a close track of marketing spend with clear alignment to ROI and goals established by management team.
Need to have:
Good to have:
The US on-target compensation range for this full-time position is $180,000- $200,000 USD. Actual compensation is based on various factors, including but not limited to work location, job-related skills, and experience. In addition to a base salary, this role is also eligible for benefits and equity.
The Canadian base compensation range for this full-time position is $183,600- $204,000 CAD. Actual compensation is based on various factors, including but not limited to work location, job-related skills, and experience. In addition to a base salary, this role is also eligible for benefits and equity.
Benefits
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