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Baubap is hiring a
Head of Branding & Marketing

remotive.com

Role

: Brand

Location

: Mexico
over 1 year ago
Apply Now

About Baubap

We are a fast-growing, Mexican fintech startup with the mission to become the bridge to people’s financial freedom through technology.

We are providing microloans to people in financial need through a fast and efficient process, always treating them with the respect and dignity they deserve.

Our long-term vision is be the most inclusive digital bank in LATAM with more than 2.5 million clients.

About your role

You will be responsible for the design of digital campaign strategies focusing efforts to improve the return on investment, participate in the planning and execution of the strategic marketing and communication plan, in order to capture demand, generate leads, and present monthly performance KPIs.

What you will be doing

  • Develop and increase brand presence in digital media and social networks.
  • Leading marketing & branding team
  • Develop brand strategy and brand positioning.
  • Understand competitor and user behavioral information
  • Manage marketing, advertising and brand budgets.
  • Analyze market trends and data
  • Develop and track PR strategy and brand positioning.

 

Requirements

 

  • Professional background as content creator, communication, agencies.
  • +4 years of experience
  • Fluent English
  • Commercial Skills
  • Leadership/ people management
  • Excellent communication skills

Your skills

  • Product mindset. You are able to identify valuable insights from the customer interactions your team is having and transform them into actionable, product-driven solutions.
  • Highly empathetic. You care deeply about the users and strive for providing them the best, memorable and humane experience possible.
  • High standards. You expect your personal performance and your team’s performance to be nothing short of excellent.
  • Leadership skills. You can easily identify areas for improvement in the people you are guiding, can direct them on the right path to improve their skills and build highly performing teams.
  • Ownership. You are able to work without constant direction. You are the 'owner' of our own work and have the autonomy and freedom to execute it.
  • Proactivity. You act without being told what to do and bring new ideas to the team. You thrive working working in a lean and agile environment with hands on approach.
  • Curiosity and creativity. You’re innovative, extremely creative and constantly looking for ways to tweak and optimise the way we do things.
  • Communication. You are an excellent communicator and engage with other team members to share ideas and discuss topics. You are able to give constructive feedback and lead productive discussions.

Benefits

What we can offer you

  • Being part of a multinational, highly driven team of professionals,
  • Flexible and remote working environment,
  • High level of ownership and independence
  • 20 vacations days / year + bonus
  • 1 month Christmas bonus
  • Health & Life insurance
  • Vales de despensa $2700 mxn / month
  • Coworking contribution
  • Home office set-up budget
  • Unlimited budget for Kindle books
  • Competitive salary.

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design
strategy
management
marketing
content
fintech
investment
branding
data
it
media
communication
product
pr
creative
insurance
english
people
leadership
advertising
startup
kpis
agile
digital media
people management
networks
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