GOAT is hiring a
Senior Growth Marketing Analyst



: Growth


: United States
6 months ago
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Role Overview:

We’re seeking a Senior Growth Marketing Analyst to: Synthesize large data into actionable
insights and data-driven recommendations to help grow and improve the company’s product
and marketing efforts across online and offline channels. Use data to fuel thoughtful marketing
campaigns that drive profitable and sustainable growth for the company. Responsible for
maintenance and development of marketing and data models and reporting standards, and
growth marketing strategy: planning, executing, analyzing, and optimizing.

In this role, you will:

Primary duties and responsibilities will include the following:

  • Strategy: Strategically lead and efficiently scale paid customer acquisition strategy
    (online and offline) across channels including but not limited to: paid social, paid
    search, content marketing, organic referral, email, influencer marketing, podcast ads
    and video advertising.
  • Modeling: Maintain our current data models and develop new models spanning
    across LTV, forecasting, CRM, attribution and more.
  • Dashboarding: Transform datasets using various visualization tools allowing
    stakeholders to easily slice and dice the data, charts and dashboards. Build insightful
    dashboards in our BI software, Mode.
  • Reporting: Operate and streamline our reporting standards that are utilized by the
    Growth team and executive team.
  • Cross-functional: Leverage data to drive projects focusing on new user growth,
    existing user engagement and retention, mobile usage, and revenue - working
    closely with product, marketing and engineering.
  • Discovery: Mine data and analytics to gain insights of user conversion funnel and
    engagement behaviors, including impacts of current marketing strategies.
  • Optimization: Implement and analyze A/B or Multivariate Tests to provide in-depth
    analysis/insights to the marketing team on the test data and understanding of
    marketing drivers’ effects, and make recommendations for the go-forward strategies.

You have:

  • Bachelor’s degree or foreign equivalent in Math, Statistics, Management Information
    Systems, Technology, Electronics Engineering, or other closely related analytical field of
    study; Plus 5 years (60 months) of work experience in the job offered or other closely
    related positions.
  • In the alternate, Master’s degree or foreign equivalent in Math,
    Statistics, Management Information Systems, Technology, Electronics Engineering, or
    other closely related analytical field of study; plus 2 years (24 months) of experience in
    the job offered or other closely related positions.
  • May work remotely anywhere in the U.S.
  • Must pass company’s standard technical test.
  • Experiences may be concurrent. Employer is willing to accept any suitable combination
    of education, experience, and/or training to satisfy the minimum requirements for the
The hiring range for this position is below, plus benefits (401K, paid time off, dental, medical, vision, disability, life insurance options). To determine starting pay within the hiring range, we carefully consider a variety of factors, including primary work location, role/level, a candidates skills, experience, market demands, and internal parity. You may reach out to a recruiter for additional information.
Hiring Range
$110,200$137,700 USD

GOAT Group represents the leading platforms for authentic sneakers, apparel and accessories. Operating four distinct brands–GOAT, Flight Club, Grailed and alias–GOAT Group has a global community of over 50M members across 170 countries.

GOAT is the global platform for the greatest products from the past, present and future. Since its founding in 2015, GOAT has become the leading and most trusted sneaker marketplace in the world. Through its unique positioning between the primary and resale markets, the company offers styles across various time periods on its digital platforms and in its retail locations, while delivering products to over 30 million members across 170 countries.

Established in New York City over 15 years ago, Flight Club revolutionized sneaker retail as the original consignment store for rare shoes. Carrying the rarest exclusives and collectible sneakers, Flight Club has evolved from a one-stop sneaker destination, to a cultural hub for sneaker enthusiasts and novices alike. With three brick-and-mortar locations in New York City, Los Angeles and Miami, Flight Club remains the premier source for authentic, rare sneakers.

Founded in 2013, Grailed is the leading community-driven marketplace for rare luxury, streetwear and vintage fashion. The marketplace was built for enthusiasts, by enthusiasts, and features products from brands including Supreme, Raf Simons, Gucci, Saint Laurent, Balenciaga, Prada and more. With a highly curated selection of resale pieces including inventory exclusive to the platform, Grailed makes fashion accessible.

The company is backed by strategic investor Foot Locker, Inc. as well as some of the leading names in venture capital including D1 Capital Partners, Accel, Andreessen Horowitz, Index Ventures, Matrix Partners, Upfront Ventures, Webb Investment Network and Y Combinator.

We encourage you to apply even if you feel unsure about whether you meet every single requirement. We look for people who are passionate about what we do, not just those who check off all the boxes.

GOAT Group will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, if applicable. If you are a California resident, please review our California Privacy Rights Notice for Job Applicants.

If you are an EU or UK resident, please review our EU / UK Candidate Employee Privacy Notice.

Originally posted on Himalayas

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