GOAT is hiring a
Senior Growth Marketing Analyst

Role Overview:

We’re seeking a Senior Growth Marketing Analyst to: Synthesize large data into actionable
insights and data-driven recommendations to help grow and improve the company’s product
and marketing efforts across online and offline channels. Use data to fuel thoughtful marketing
campaigns that drive profitable and sustainable growth for the company. Responsible for
maintenance and development of marketing and data models and reporting standards, and
growth marketing strategy: planning, executing, analyzing, and optimizing.

In this role, you will:

Primary duties and responsibilities will include the following:

• Strategy: Strategically lead and efficiently scale paid customer acquisition strategy
  (online and offline) across channels including but not limited to: paid social, paid
  search, content marketing, organic referral, email, influencer marketing, podcast ads
  and video advertising.
• Modeling: Maintain our current data models and develop new models spanning
  across LTV, forecasting, CRM, attribution and more.
• Dashboarding: Transform datasets using various visualization tools allowing
  stakeholders to easily slice and dice the data, charts and dashboards. Build insightful
  dashboards in our BI software, Mode.
• Reporting: Operate and streamline our reporting standards that are utilized by the
  Growth team and executive team.
• Cross-functional: Leverage data to drive projects focusing on new user growth,
  existing user engagement and retention, mobile usage, and revenue - working
  closely with product, marketing and engineering.
• Discovery: Mine data and analytics to gain insights of user conversion funnel and
  engagement behaviors, including impacts of current marketing strategies.
• Optimization: Implement and analyze A/B or Multivariate Tests to provide in-depth
  analysis/insights to the marketing team on the test data and understanding of
  marketing drivers’ effects, and make recommendations for the go-forward strategies.

You have:

• Bachelor’s degree or foreign equivalent in Math, Statistics, Management Information
  Systems, Technology, Electronics Engineering, or other closely related analytical field of
  study; Plus 5 years (60 months) of work experience in the job offered or other closely
  related positions.
• In the alternate, Master’s degree or foreign equivalent in Math,
  Statistics, Management Information Systems, Technology, Electronics Engineering, or
  other closely related analytical field of study; plus 2 years (24 months) of experience in
  the job offered or other closely related positions.
• May work remotely anywhere in the U.S.
• Must pass company’s standard technical test.
• Experiences may be concurrent. Employer is willing to accept any suitable combination
  of education, experience, and/or training to satisfy the minimum requirements for the
  position.

Originally posted on Himalayas