Olo is hiring a
Digital Marketing Manager

himalayas.app

Role

: Other

Location

: United States

about 1 year ago

Olo is looking for a Digital Marketing Manager to use multiple marketing channels to promote Olo’s value and increase revenue. You will be a mix of analytical and creative, with experience of omni-channel strategies and best practices. You will take marketing campaign strategies and bring them to life with execution. You will work with the content, product marketing and marketing operations team in Marketing and contractors and vendors to launch or increase campaigns on time and on budget.

Reporting to the Sr. Director, Demand Generation, you will manage channels such as paid social, Google AdWords, website CRO, digital advertising, intent data, webinars, content syndication and email marketing channels to deliver a cohesive marketing message to our audience.

The Digital Marketing Manager will also have the responsibility of creating and sharing accurate reports on ROI of Olo’s marketing campaigns to demonstrate effectiveness.

You can work remotely from anywhere in the U.S. or at Olo’s headquarters in NYC.

What You'll Do

Plan and execute all digital marketing, including SEM, Website CRO, and display advertising campaigns
Collaborate with and support demand generation manager campaign briefs and strategy with execution tactics of campaigns
Measure and report on the performance of all digital marketing campaigns including SEM, SEO, paid media, digital advertising, social media, website performance and other digital channels.
Ensure channel activation prioritizes account-based marketing strategy
Partner with the marketing team our social media presence and performance
Partner with content team on SEO best practices, strategy and execution
Identify insights, and optimize spend and performance based on the insights
Create chatbot playbooks
Brainstorm creative digital growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with our teams to create landing pages and increase user experience
Evaluate end-to-end customer experience across multiple channels and customer touch points
Collaborate with agencies and other vendor partners to create campaigns
Evaluate new technologies. Provide expertise and perspective for adoption

What We'll Expect From You

5+ years experience in Demand Generation or digital management role
Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Successful account based marketing execution
Proven success in building highly complex email nurture campaigns to convert leads through funnel
Experience in creating and optimizing landing pages
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, etc.)
Working knowledge of ad serving tools
Experience in setting up and optimizing Google Adwords campaigns
Understanding of HTML, CSS, and JavaScript development and constraints
Knowledge of how to capture “dark funnel” prospects
Up-to-date with the latest trends and best practices in online marketing and measurement
Collaborate with marketing team and other stakeholders to deliver successful campaigns that yield revenue

About Olo

Olo is the engine of hospitality powering the restaurant industry's digital transformation. As a leading open SaaS platform, we enable over 600 restaurant brands to jointly reach 85 million connected guests across approximately 84,000 locations. More than two million orders per day run on Olo's platform, allowing brands to maximize the convergence of digital and brick-and-mortar operations while raising the bar on hospitality. The result: brands do more with less and make every guest feel like a regular. With integrations to over 300 technology partners, our customers can build digital experiences with the largest and most flexible restaurant commerce ecosystem on the market. You have likely used Olo and not even known it! Learn more at olo.com.

We’re remote-friendly. Since 2015, we have been evolving our culture to continue to support a more distributed workforce and now over 75% of our team works remotely across the U.S. If you're in the New York City area, you can choose to work remotely or from Olo's headquarters, located in Tribeca.

We offer great benefits, such as 20 days of paid time off, 10 separate sick days, 11 holidays plus year-end closure, fully paid health, dental and vision care premiums, a 401k match, remote-office stipend, company equity, a generous parental leave plan, volunteer time off, gift matching policy, and more!

Our best estimate of the compensation range for this opportunity is $110k - $125k annually, depending on the experience you bring and your location. We look forward to discussing your salary expectations and our full total rewards offerings throughout the interview process.

We encourage you to apply!

We value diversity. At Olo, we know a diverse and inclusive team makes our workplace better. Don't meet every single qualification in the job description? Market data shows that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive, and authentic workplace, that is free from discrimination and harassment; this allows us to make better decisions and better serve the communities we’re a part of. So if you're excited about this role but your previous experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

All applicants receive consideration for employment. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, pregnancy, age, marital status, veteran status, or disability status. If you require further accommodations or have questions regarding accessibility, please contact us at [email protected].

California Residents: CCPA notice

Originally posted on Himalayas

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