BluZinc - Digital Transformation is hiring a
Performance Marketing Paid Media Manager

Head of Performance Digital Marketing / Paid Media D2C / B2C customer acquisition remote job opening, based anywhere in the USA time zones for a brilliant rapidly expanding $45MM online direct to consumer Miami Fort Lauderdale area founded eLearning company, in the golf eLearing training, sports consumer goods / CPG industry.

Responsibilities

• Launch, test, iterate, scale + repeat. You will oversee all aspects of the Performance Marketing program ensuring short and long term goals, acquisition targets, and budget objectives are achieved
• Manage and align media buying team members to ensure best in class performance and results
• Own the relationship with all performance marketing vendors & agencies
• Work collaboratively with the copywriting and video editing team to ensure ads inflight are best-in-class and continue to drive direct response performance, and at times, be directly available to write ads, edit and optimize VSL and ad copy, while demonstrating best practices
• Leverage insights from campaign analytics and other statistical data to improve the performance marketing programs’ short, medium and long term success
• You will own the channel strategy and management across the performance marketing mix, including paid social, search, display, affiliates, sponsored content, email marketing, direct marketing, connected TV, podcasts, influencers & more
• This role will ensure the customers journey from advertisement to conversion is on brand and effective in meeting performance marketing objectives
• You will drive effective performance marketing strategies that ensure both short and long term profitable digital marketing investments (and remove ones that aren’t)
• You will manage the CRO team to ensure upsell KPIs including AOV and funnel effectiveness objectives are met and exceeded on a quarterly basis
• Plan, execute, and measure experiments and conversion tests to lower CAC, increase conversions and drive funnel effectiveness through upsells and CRO tactics
• Partner with the ecommerce team and leverage performance marketing analytics to evaluate the end-to-end customer experience across multiple channels and customer touch points
• Implement marketing attribution capabilities including media mix modeling and multi-touch attribution as well as build out and advancement of these capabilities for use in planning and day-to-day channel management
• Ads (copy, creative images and videos), “Day Zero” Acquisition funnels direct response/eCom/etc CRO/CX, Team (internal and agencies/vendors/partners)
• LTV (non “day zero” customers, retention, follow up cross and upsell, CX)
  
  

Owned KPIs

• CAC
• ROAS
• AOV
• New customers
  

Please apply to learn more and so that our CEO, Jonathan Pearson can arrange a call to discuss your experience, needs, aspirations and brief you on this client career opportunity. BluZinc Consultancy are the retained, and exclusive Recruiters for this clients job opening.