JayWay Travel is hiring a
Digital Marketing Executive

About us

JayWay Travel is a well-established and rapidly growing travel company that specializes in creating fully customized experiences for our clients travelling throughout Europe. Our company has been arranging unique travel experiences since 2006, and we have been named in publications such as Travel+Leisure, the New York Times, USA Today and National Geographic.

About the Role

Digital Marketing Executive for JayWay Travel, a custom tour operator is creating tours in Europe for travellers from long-haul markets such as the US, Canada, and Australia. We are seeking an experienced Digital Marketing Executive who has a creative flair, someone who lives and breathes digital marketing and is ready to get involved in all aspects of marketing. Preferably within the Travel and Leisure industry but we are open to considering candidates from different backgrounds too. The primary focus will be on developing, implementing, tracking and optimising our digital marketing campaigns across all digital channels. Part of this role will involve managing a small but tightly-knit Marketing Team, under the leadership of our Head of Business Development. People skills and good team management skills are essential.  We are a growing company and as we grow some of the following tasks will be divided within the wider team. The ideal candidate will be a dynamic individual who thrives working remotely with cross-functional teams to achieve our ambitious 2023 and beyond marketing goals and objectives. The role is fully remote but must be within CET. 

Responsibilities

• Day-to-day management of the marketing team ensuring projects are moving forward and overall team performance is being monitored
• You keep everyone informed of the marketing plans and are the go-to person for any internal marketing-related questions or requests
• Contribute to planning and overseeing the execution of all digital marketing, including SEO/SEM, email, social media and display advertising campaigns
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Instrument conversion points and optimizes user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills

• BS/MS degree in marketing or a related field
• Experience managing colleagues on a project basis, or as direct reports
• Proven working experience in digital marketing ( 5+ years)
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Experience in setting up and optimizing Google Adwords campaigns
• Solid knowledge of website analytics tools (e.g., Google Analytics 4)
• Working knowledge of display and native programmatic advertising platforms
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Perks

• Competitive pay
• Fully remote-work position but must operate in CET
• Company MacBook and iPhone provided
• Travel opportunities
• Training in Europe
• Performance bonuses

Please answer the following questions in the form of a cover letter:

• What skills do you have that would make you the best fit for the position?
• Could you share some of your proudest achievements in Digital Marketing?
• What are some essential tools on your digital marketing tool belt?
• What about JayWay Travel interests you in joining our team?

If interested in the position, please send your CV and a cover letter per instructions.

We are very excited to hear from you!